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Good Use

Strategy, Visual Identity, Logo, Packaging, Point of Sale and Advertising

Smartwater had been growing their market share in the premium water category, but had yet to reach their full potential. Hatch was asked to help make the brand stand out in order to foster growth.

Good Use juice branding fruit sculptures
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IMPACT

Within a year of Smartwater hitting the shelves and the streets with its refreshed visual identity, it succeeded Fiji Water as the number one consumer favorite brand in the premium water category.