Strategy, Visual Identity, Packaging, Brand Launch, Social Media, Marketing
Creating a purpose-driven brand from scratch and saving the earth one cracker at a time!
Planet FWD, the climate-friendly food startup, launched Moonshot Snacks, its first brand created through regenerative agriculture. Moonshot Snacks, as its name suggests, is big in taste and values, and is just a small part of a bigger plan to establish a network of farmers that are using regenerative farming so that other manufacturers can tap into them as well. Hatch helped prioritize the story telling at each touchpoint. On packaging, it was about keeping the big mission front and center but not at the expense of what was needed to win at shelf and sell some crackers. The goal was to make each purchase an optimistic, celebration to make the consumer feel like they're part of the bigger initiative.
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