Lucky Lager
Strategy, Visual Identity, Packaging, Brand Launch, Social Media, Marketing
Reviving a local legend.
Pabst Brewing came to Hatch with a problem only a local agency could solve: inject the soul of the Bay Area into an 8oz can. Through bar, park and beach archeology, we learned that in this city, luck is a matter of perspective.
We brought the local legend to life by leaning on existing equity from the prohibition and flipped it on its head by infusing it with a more modern soul. At Hatch, we believe that luck flavours the bold!
