Dolby

Brand Strategy, Portfolio Architecture, Visual Identity, Marketing & Advertising, Experience

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Unifying a portfolio utilizing core equities to create a branded house.

Dolby came to us with the challenge of unifying their 6 subbrands which each had separate visual identities that didn’t allow them to benefit from each other or ladder up to the masterbrand. We leveraged the duality that was at the core of the Dolby mark to underscore the art and science that went into each of the products. A color system and intricate graphics flexed by line to create emotion specific to each product and the corporate brand identity was elevated to a minimalistic black and white.

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Dolby is synonymous with sophisticated sound technologies for cinemas and home theaters. As the company launched Dolby Atmos, their latest sound technology, and Dolby Vision, their latest innovation and first foray into imaging technology, they turned to Hatch for a creative system that integrated both brands together and paved the way for future launches.

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