Nature's Bakery

Strategy, Visual Identity, Packaging, Marketing

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Wholesomeness Baked In

As a family-owned company, Nature’s Bakery believes that everyone deserves better-for-you treats that tastes great and make you feel good. Hatch was challenged to turn the beloved “Fig Bar” into a household name by transforming the visual identity that disrupts a crowded shelf set and screams “wholesomeness baked in”.

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