Sumo Citrus
Strategy, Visual Identity, Packaging, Marketing
Commanding a price premium in produce.
Sumo Citrus was born in Japan in an effort to develop the ultimate citrus experience. These juicy and extra large citrus are extremely delicate and in the peak of freshness for a blink of an eye. Hatch was tasked with building awareness of the varietal in a way that leveraged its unique heritage and elevated perception driving value in the premium price. Our bold, disruptive and celebratory rebrand led to unprecedented sales and loyalty.
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